Effective PR is about knowing the media inside and out. It’s about knowing the best way to tell and pitch a story – finding the most interesting angles and the right media outlets for a particular client. It’s about thinking outside the box and being resourceful. At Puder PR, we present our clients with fresh ideas and effectively promote their messaging to the media. We believe in persistence and hard work. Our strong relationships with journalists around the world consistently yield great results for our clients.

Puder PR capitalizes on creativity, using newsworthy angles to develop PR campaigns tailored to a range of media outlets. Our team relies on a comprehensive media database with strong international contacts. We craft press releases for our clients and strategically distribute those releases to media outlets around the world, building buzz and resulting in high placement rates. From the early stages of planning to the very final details, Puder PR guarantees a consistent and powerful message that will get the right attention and make headlines.

Our capabilities include:

  Identifying appropriate media targets
  Proactively developing creative, thought-provoking storylines
  Aggressive news pitching
  Media coverage tracking and ad equivalency measurement

At Puder PR, we rely on our close, trusted relationships with journalists at key global outlets from Israel to North America to generate earned media coverage. We aggressively market our clients’ messages with journalists in mind, strategically shaping and connecting each press release and pitch to targeted media outlets and journalists.

Puder PR can guide you in developing powerful social media content and in managing multi-dimensional social media campaigns that enhance brand visibility and audience reach. From developing Facebook posts to Twitter feeds, Puder PR helps build clients’ exposure by creating compelling social media content that goes viral, maximizing online search positioning, ensuring social media profiles to enhance branding and creating special digital promotions. Most importantly, Puder PR will integrate your social media planning into your comprehensive PR and media strategy.

Our social media strategy and digital marketing capabilities include:

  Search engine optimization (SEO) and Web analytics
  Facebook, Twitter, LinkedIn, YouTube, TikTok and Instagram Planning & Development
  E-mail blasts and newsletters
  Viral video promotion
  Blog development

Puder PR knows the value of building influential and powerful brands by creating recognizable names, strong symbols and fluid designs that inspire people and get attention. Puder PR packages our clients’ needs into clear and credible messages that target and motivate audiences. Puder PR can help build and develop ad campaigns from start to finish. During kickoff meetings, our team will help define a client’s image and story, and craft the appropriate messaging accordingly. We will identify the appropriate target audience and relevant competitors and channel these elements into creative and effective ad campaigns that respect our clients’ budgets and have the power to reach and move mass audiences.

Puder PR provides clients with ongoing strategic marketing consultation focused on brand and message enhancement and development. Through an all-encompassing communications analysis based on our extensive experience, Puder PR can help you develop and execute a communications plan that includes:

  Key message and mission-statement development
  Brand development and repositioning
  PR strategy development
  Industry trend analysis and research
  Internal communication guidance

"It takes many good deeds to build a good reputation, and only one bad one to lose it," said Benjamin Franklin. With everyone plugged-in and connected, it can take seconds for a client’s reputation to suffer from negative PR. When our clients face challenges, Puder PR will evaluate and manage a fast-changing situation by assisting with developing effective, timely responses that minimize potentially negative impact. We know how to distill and shape your narrative into the most powerful storyline. We employ a range of tools, including comprehensive media monitoring and risk assessment, to determine the extent of potential brand damage and, most importantly, to help our clients proactively turn challenges into opportunities. Puder PR is ready 24 hours a day, 365 days a year, to meet our clients’ needs and respond immediately.

We understand how crucial an event can be in bringing your brand to life. An exceptional event can enhance visibility and create buzz for your message or product – and Puder PR has both the tools and skills to take the reins and make your dream event a reality. From creating memorable concepts to budgeting and management to execution, Puder PR excels not only at detailed event planning, but also at engaging with a wide range of audiences to ensure seamless execution. Whether it’s a press conference, film screening, product launch or gala dinner, Puder PR is your one-stop shop for impactful event production.

Our team works closely with every client to provide media training for a range of interview situations, from print to broadcast. We provide strategic messaging advice, talking points and reporter backgrounders, and show clients how to best position themselves and their organizations. We help clients learn what questions to expect in both live and taped settings and how to handle challenging interviews while sticking to and delivering key messages. We help clients understand interviewers’ mindsets, and provide coaching to maximize control and impact during interviews, so they may best represent their brand and organization.

Puder PR helps to assess, evaluate and analyze brand identity, performance and strategy of clients' products and services. Our brand strategy delivers the tools to establish an emotional connection with your audience, shaping how your company/organization will be perceived in their minds. If your brand is how you present your business/organization to the world, your branding strategy is the scaffolding that holds it up.

Puder PR’s dynamic team consistently produces results for our clients worldwide. We work with reporters and media outlets in North America, Europe, Eastern Europe, the Middle East, Asia, South Africa and Australia.